East Coast National Scenic Area

The East Coast National Scenic Area Administration of Tourism Bureau, MOTC (hereinafter the ECNSAA), in order to promote the regional tourism brands of the East Coast Tourism Circle, co-created the "Follow X to the Fun Life in the Two Bin's" campaign with local operators, the New Pacific 1, Herdor Bistro, and Coastal Coffee. At the beginning of this year, two local experts, A-Xiang from Herdor Bistro and Qingjuan from Coastal Coffee, along with two influencers, Worker Ken and Crazy Barista Amis, were invited to visit the two Bin's; and in their collaboration, create unique and exclusive limited-edition products and itineraries for enjoying the two Bin's in a pro way!

Director Lin Weiling of the ECNSAA stated that the promotion of the East Coast Tourism Circle has been focused on regional features. "Fun Life in the Two Bin's" is a regional brand centered around Fengbin Township of Hualien County and Changbin Township of Taitung County. In this campaign, visitors will be guided by travel and lifestyle experts through the fun life in the two Bin's.


A-Xiang from Herdor Bistro, who has been deeply embedded in Changbin, took the insightful Worker Ken to tour around Changbin together. Not only did they visit the bustling Changbin morning market for local delicacies, but they also checked out the scenic spot King Kong Avenue, the independent bookstore Eat Book, and the local handmade ice-cream mini Gelato. They also tasted a variety of local delicacies of Changbin at Papa Qiu Seafood, Three Men, and Herdor Bistro. After this in-depth tour, the two gathered at Herdor Bistro to take stock of their Changbin impressions and created "Zhang Beer" as an exclusive new product representing Changbin.

Qingjuan from Coastal Coffee, a coffee expert dedicated to the promotion of Fengbin's local coffee industry, led Crazy Barista Amis, who is also Amis, to visit Fengbin's Fengfu Tribe and Maogong Tribe. First, they visited the coffee plantation of Coastal Coffee in the mountains and tried roasting beans with charcoal fire. They also tasted the exquisite indigenous cuisine prepared by local young chefs. Next, they visited Maogong Tribe to learn about its long brewing culture and enjoy traditional tribal cuisine. Finally, Crazy Barista Amis, who is crazy about the flavor and aroma of coffee, visited Coastal Coffee to demonstrate anaerobic fermentation techniques which can enhance the flavor and aroma of Coastal Coffee beans and named the product "Nanay Coffee," which became the exclusive new product from this trip.