East Coast National Scenic Area

In order to build the tourism brand of the East Coast Tourism Circle and expand the breadth and depth of Provincial Highway 11 tourism, the East Coast National Scenic Area Administration of Tourism Bureau, MOTC (hereinafter referred to as ECNSAA), held a tourism promotion and trial event at Yanliao and Shuilian—the first stops on the north side of the East Coast National Scenic Area—on August 11, 2022. During the event, participants visited the Jilai Hunter School in Shuilian to learn about Amis history, mythology, and lifestyle. They also explored Haijiao Studio, where they tried making kokedamas, and enjoyed afternoon tea with a sea view at Hayaku. A total of 28 business operators participated in the event, including travel agencies, bloggers, unions, associations in the Hualien-Taitung area, and hotel and B&B owners. Together, they discovered new ways to enjoy Yanliao and Shuilian.

 

Yanliao and Shuilian, located in Hualien City, boast stunning coastal landscapes and charming local culture. Along the way, visitors can choose from a variety of unique and friendly accommodations. In recent years, arts and crafts studios and business operators have launched various workshops and DIY activities, enhancing the overall experience for tourists. Looking ahead, this area is poised to become the first stop for visitors seeking to immerse themselves in the charm of East Coast tourism.
 

Jilai Hunter School in Shuilian is approximately a 40-minute drive south from downtown Hualien City along Provincial Highway 11. The school’s members not only possess a deep understanding of Amis culture but also have a strong desire to continuously learn about traditional practices. They have skillfully transformed cultural wisdom into engaging and soulful tours. During the recent promotion and trial event, participants visited the Shuilian Legend Museum (renovated from an old granary). This museum not only showcases the history and myths of the tribe, but also imparts knowledge about planting and hunting. Additionally, the seaside offers valuable insights into the techniques used by Amis sea hunters, allowing visitors to try their hand at catching crabs and casting fishing nets.
 

Haijiao Studio, located at the 16. 2-kilometer marker of Provincial Highway 11, has been open in Yanliao for nearly 10 years. The studio seamlessly integrates with nature, and the surrounding plants serve as natural signage, guiding visitors into an extraordinary space. Here, you can relax your body, mind, and soul, and feeling the magic of nature through your hands. Follow the owner to create kokedamas, and experience the healing power of flowers, leaves, and the ocean.
 

Don't miss the breathtaking beauty of the sea along Provincial Highway 11. Hayaku, hidden in Yanliao, is a secret spot cherished by Hualien locals. The name originates from the Japanese word,  ‘hayaku,’ meaning ‘faster.’ It symbolizes an invitation for everyone to bring their family and friends to the East Coast and savor the slow-paced lifestyle here. At Hayaku, delicious meals are served, and visitors can enjoy an East Coast afternoon tea while admiring the serene expanse of the Pacific Ocean.
 

The new ways to enjoy Yanliao and Shuilian not only take visitors along the long Hualien-Taitung coastline to appreciate the magnificent natural beauty along Provincial Highway 11, but also lead them deep into alleys and street corners forto experience the local charm. This diverse and in-depth exploration will appeal to different types of travelers. Looking ahead, the East Coast Tourism Circle will continue to build its brand and promote this fresh style of tourism.