The East Coast National Scenic Area Administration of Tourism Bureau, MOTC, has created a new tourism brand called ‘Touring Along the South Link Highway.’ They recently organized a two-day and one-night tourism promotion and trial event on November 24 to 25, 2022. The itinerary included visits to Jianhe, Jinlun, and Zhiben areas, where participants could explore indigenous cuisine, take tribal walking tours, engage in handcraft DIY activities, and experience other innovative tours. This allowed them to fully immerse themselves in the uniqueness and highlights of the South Link Highway.